How I Doubled App Store Impressions

Comparing app store impressions before and after an ASO update

Background

Earlier this year I went through the App Store Optimization (ASO) process for one of my personal apps. App store impressions doubled immediately. Profits for the app almost doubled as well. This post outlines a phased approach for an ASO project. Never heard of ASO? Until recently, neither had I. ASO is akin to SEO for the app stores. A successful ASO project will increase app store…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
John MacAdam

John MacAdam

Self-employed Professional Transportation Engineer and IT Consultant from Columbus, Ohio. Helping companies deliver and understand technology.