My Least Successful App

I want to tell a story about failure. One of my own failures. And how, years later, this failure got turned around on it’s head.

For a long time I have been an engineer by day and a software developer by night. My engineering job has provided a steady source of income. My side hustle allows me to explore the ups and downs of running a business.

So, about that failure…

Income from my business comes from two categories: selling products and providing services. In early 2013 I released one of my products — a mobile app called Mood Verse. My…